Having only gotten started, the three brothers decide to harness their creativity by designing an innovative product that might overcome the disadvantages of traditional log buildings. Through long research and development, they come up with the idea of combining glue-laminated timber and SIP technologies to create a product that resembles solid wood logs for building. Many prototypes later, the first version of the ThermologÔ is born: a reconstituted solid wood product made of spruce from the boreal forest containing at its core a high-performance insulation material.